A video production company
you don't hire to make videos.
If you're hard to explain, you're hard to trust.
It doesn't matter how good the work is. If people can't see what you do and why it matters, they hesitate to donate, to hire, to refer, to come back.
We make you easy to understand, for organizations where trust is the whole game.
“I keep trying to explain it, but it always comes out messy.”
“Partners explain our value three different ways.”
“Marketing works, but only because we muscle it each time.”
“I have a three-month waitlist, but I can't explain why we're better.”
This isn't a you problem. It's a historical one.
Your organization grew. The one thing you did became the many things you do. You learned and adapted and evolved, and suddenly you have something alive and successful and unrecognizable.
When someone asks what you do you can't say it simply. Your explanation didn't grow with you.
You're not lacking a skill. You're lacking the right story: the one that ties it all together, that makes sense of this beautiful messy organization. And you can't find it yourself because you're standing inside the thing you built.
“When you support us
happens.“
If a stranger can't finish that sentence about your organization, everything downstream breaks. Marketing wobbles. Fundraising underperforms. Your team creates a different explanation for every room they walk into. And video makes the confusion louder, not clearer.
That sentence is your lever: the specific change you reliably create for other people. Most organizations describe themselves as a list. The lever is the story that makes sense of the list.
What finding it and building it actually looks like
We diagnose.
We don't start with video. We start by finding — with you — the one idea that makes everything you do make sense. Not a tagline. Not a rebrand. The change your work reliably creates.
We shape the story.
The lever has been found. Now it needs to become something people feel — not just understand.
A board member needs to be able to forward it and say "this is who we are." A donor needs to watch it and know exactly what their money builds. A stranger needs to encounter it and have their understanding of your organization permanently shift.
Get the story just right and it will change how someone sees you. Forever. Not because it's polished. Because it's true.
Some truths can't survive being explained — they have to be shown. A kid playing a saxophone solo at a jazz showcase can teach an audience more about a mentorship program in ninety seconds than a decade of annual reports. But only if the story is built so they can't miss it.
I've spent fifteen years as a documentary filmmaker learning to find the real story underneath the story people tell me. The strategy didn't replace the filmmaking. It came from it.
We build the assets.
Film, messaging, content systems — whatever will tell the story to the audience that matters most, so they understand what you are and act on it.
We don't make content to look busy. We build assets that change behavior.
Get the story just right and it will change how someone sees you. Forever.
Not because it's polished.
Because it's true.
Start with a Discovery Call
You bring the situation. We name the pattern and the decision it implies.
In 30-45 minutes, you tell us everything — the frustrations, the confusion, the things that aren't working. We show you how those problems connect and what they point to.
No deck. No pitch. Just recognition.
Free. Always.
If there's a fit, the next step is the Clarity Session.
In 90 minutes, we diagnose where your communication is breaking down and why. You get our analysis, a recommendation for what to lead with, and the constraints that keep everything aligned — whether you build with us or not.
What Clarity Sessions have done:
A healthcare nonprofit was building credibility in a space where one wrong step could get them dismissed. We showed them the positioning pitfalls to avoid and the credibility path to take — including a specific tool to put into doctors' hands. They hired us to implement the plan.
A community arts organization had spent years struggling to explain all of who they are, not just one program at a time. We found their single lever: they're the infrastructure that guarantees everyone has access to the arts. That reframed their entire fundraising narrative.
A foundation asked us what was missing from their outreach. We showed them the gap in their funnel and sketched how to fill it. They said: make it happen.
$1,500. Credited if we build within 45 days.
What happens after
Projects
for high-stakes moments
You have a moment where the story needs to be felt. A gala. A campaign. A rebrand. We build what that moment requires. Usually a film, but not always. We agree on the goal and constraints up front, then lead the strategy inside that box.
A nonprofit needed 300 donors to see what their support actually builds. The film played during fund-a-need. The room went quiet. Then they gave $67,000 in eight minutes.
$8,000 – $50,000+
Strategic Partnership
for the long game
You need help telling your story consistently across every channel, sustainably and strategically. When everything you do builds towards the same core ideas, people start to remember.
The strategic goals are fixed. The process is responsive. What we build each month is shaped by what we learn, until it becomes automatic.
This is 50/50. We bring: direction, production, systems. You bring: a decision-maker, truth, follow-through.
We take on a small number of these. Most start with project work first.
Starting at $3,500/month. Six-month initial commitment.
The pattern
A dog trainer specializing in force-free methods for dogs with bite histories couldn't explain why her approach was different, or worth more. Found her lever. Nearly tripled her rates.
A foundation that couldn't explain its own impact asked us to find the lever. Two years later, they doubled their grant budget, backed by 25% more donors giving 31% larger gifts.
A school wanted to celebrate an anniversary. Got a film that raised $37,000 in four minutes at a gala, and now plays on every prospective student tour.
They all started the same way: a Discovery Call, then 90 minutes of clarity.
Questions we get
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Because documentary filmmaking is diagnostic work. Fifteen years of learning to find the real story underneath the story people tell you. The strategy didn't replace the filmmaking. It came from it.
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Videos don't create clarity, they amplify what's already there. If the lever is unclear, a video will only amplify the confusion. We find your clarity first, then work with you to tell the world.
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Most of our clients never appear on camera. There are dozens of ways to tell your story without you performing.
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They made you videos. We find the one thing people need to understand about you, then build the story that makes it stick.
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Specific moment — project. Ongoing strategy and systems — partnership. Most people start with a project. Some realize they want more.
Get the story just right and it changes how people see you. Forever.
Over 8 in 10 clients hire us for more than one project.